Mobile optimization for your Shopify theme

“Mobile First” is no longer a “nice to have”!

The behavior of online shoppers has changed significantly in recent years. In the last five years alone, mobile commerce has increased by 24.5%. More than 50% of online sales are thus attributable to shopping via mobile devices.

There are major differences across products, so the proportion of mobile shoppers may be higher or lower in your case. However, this does not change the fact that mobile optimization for search engines has absolute priority. It is all the more important that your Shopify store offers a perfect user inside experience on smartphones.

Design settings for mobile optimization

Even with responsive Shopify themes, it may happen that optimizations need to be made. It is important that you check the mobile display of your store at regular intervals. You can do this yourself or ask your employees to do it. In any case, it makes sense to take a look at the Google Search Console.

Common problems are elements that “push” over other important functions, are too small or simply too close to each other. For example, if you provide your users with a chat, it may collide with the “Checkout” button. Possible purchases can be prevented as a result. A poor mobile store optimization will therefore most likely have a negative impact on your conversion rate.

More sales through mobile optimization

In the context of mobile optimization in the Shopify theme, is with a little experience quickly figured out what needs to be adjusted. Implementing the changes is another matter. If you have already tried it yourself, you will have noticed that the implementation is not always that simple.

Fast loading of products including images is as important as a navigation that is not a barrier.

If users have a positive experience with your Shopify store, they are more likely to return and/or recommend your store to others. The more often your store is displayed and visited for a specific search query, the better your search engine ranking will be.