Offering your own store in more than one language can be a very simple growth lever to use with Shopify. Especially if your store is already in the EU, you basically only need to make sure that all texts in the store are translated so that your customers who do not speak German can find their way around. Making your Shopify store multilingual is possible even with a small budget!
More visitors, more sales, more profit by getting some apps installed and making minor adjustments. We are confident that you will feel the customers from the neighboring countries in the sales and your investment will pay off.
One store per language or a multilingual store?
There are different concepts to integrate multilingualism into your store. The simple way is to run the store in up to 10 languages with minor adjustments in the theme or the Shopify settings and one of the Shopify apps for multilingualism.
The more complex way would be to create a single store per language or country. This concept is especially interesting for companies that have different product ranges for different countries. Or ship the products directly from the locations of the individual countries. The solution to work with duplicated stores can be very costly, but in return you have maximum flexibility.
Automatically translate the products
Can you recognize automated translations? We thought so too. But modern automatic translations from German to other European languages are nowadays on a level that you can hardly distinguish from individual texts.
Especially when you consider the low cost of automated translation, the investment in an “experiment” is usually worth it.
Fortunately, there are also several Shopify apps that take care of the whole thing in a fully automated way.
We would be happy to advise you on how we can implement your Shopify Shop Multilingual.
From our references
Competent advice and very fast implementation of our wishes in the product view. Gladly we come back to 4TFM when needed, have felt understood there and in good hands. We are fully satisfied and say thank you very much, keep it up.happy-parts.de – Feb 11, 2021